This privacy policy explains how Vertical Marketing Solutions Ltd (“Vertical Marketing Solutions”, “we”, “us”, or “our”) collects and uses your personal data when you visit our website or engage our services, such as positioning, messaging, and homepage design for B2B software companies.

This website is not intended for children and we do not knowingly collect data relating to children.

1. Important Information and Who We Are

Vertical Marketing Solutions Ltd is the controller responsible for your personal data.

If you have questions about this policy or want to exercise your privacy rights, please contact us using the details in Section 10.

2. Types of Personal Data We Collect

We may collect, use, store, and transfer the following types of personal data:

• Identity Data: name, title, and similar identifiers.
• Contact Data: email address, phone number, billing address.
• Financial Data: payment method details, processed via secure payment providers.
• Transaction Data: details of services purchased and related payments.
• Technical Data: IP address, browser type, device identifiers, operating system, time zone settings.
• Profile Data: your preferences, feedback, and responses to surveys.
• Usage Data: information on how you use our website and services.
• Marketing and Communications Data: your preferences for receiving communications from us.
• Aggregated Data: statistical or demographic data which does not identify you.

3. How We Collect Personal Data

We collect data in the following ways:

• Direct interactions: When you fill in forms, schedule calls, contact us, or use our services.
• Automated technologies: We automatically collect Technical and Usage Data through cookies, logs, and analytics.
• Third parties and public sources: We may receive data from analytics providers such as Google or Meta, scheduling providers like Calendly, payment providers such as Stripe, and publicly available sources like Companies House.

4. How We Use Personal Data

We use your personal data for the following purposes:

• To register you as a client and deliver our services.
• To manage payments, fees, and charges.
• To communicate with you, including responding to requests, updates, and feedback.
• To administer and protect our website and business, including IT and network security.
• To deliver relevant content and advertising, and measure performance.
• To improve our website, services, and marketing through analytics.
• To send marketing communications where you have provided consent.
• To carry out surveys and research to improve our services.

We only use your personal data where the law allows: to perform a contract with you, to comply with a legal obligation, with your consent, or when it is in our legitimate interests to do so.

You can opt out of marketing at any time by using the unsubscribe links in our emails or contacting us directly.

5. Disclosures of Personal Data

We may share personal data with:

• Service providers and partners we use to deliver our services, such as Webflow (hosting), Calendly (scheduling), Stripe (payments), and Google/Meta (analytics and advertising).
• Professional advisers such as lawyers, bankers, and insurers.
• Government or regulatory authorities when required by law.
• Third parties in connection with business transfers, mergers, or acquisitions.

We require all third parties to respect your personal data and only process it under our instructions.

6. International Transfers

Some service providers may be located outside your country. When we transfer personal data internationally, we ensure adequate safeguards are in place, such as standard contractual clauses or transfers to countries recognised as providing adequate data protection.

7. Data Security

We use appropriate security measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure. Access is limited to individuals who have a business need to know and who are bound by confidentiality obligations.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, tax, or reporting requirements.

By law, we may need to keep certain information (such as identity, contact, financial, and transaction data) for up to six years after you stop being a client.

You may request deletion of your data in certain circumstances (see Section 9).

9. Your Legal Rights

You have rights under data protection law, including the right to:

• Access your personal data.
• Correct incomplete or inaccurate data.
• Request deletion of your personal data in some cases.
• Object to processing where we rely on legitimate interests.
• Restrict processing in certain circumstances.
• Request the transfer of your data to you or another party.
• Withdraw consent where we rely on it for processing.

To exercise these rights, please contact us using the details in Section 10.

10. Contact Details

Controller: Vertical Marketing Solutions Ltd
Email: [insert contact email]
Postal Address: [insert registered office address]

11. Complaints

You can make a complaint to the Information Commissioner’s Office (ICO) in the UK at www.ico.org.uk. We would appreciate the chance to resolve any concerns directly before you contact the ICO.

12. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be published on our website. Please review it periodically.

13. Third-Party Links

Our website may include links to third-party websites, plug-ins, or apps. Clicking those links may allow third parties to collect or share data about you. We are not responsible for third-party privacy policies and encourage you to read them when you visit external sites.

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Last updated: September 22, 2025.