Trusted by marketing teams around the world

The Problem

Buyers often don’t have a clear reason to choose one product over another...

It’s hard to explain your product suite in a simple way

You find yourself having to “educate the market” before people are ready to buy.

Buyers visit your site but can’t tell what you actually do

Our Solution

A website that clearly differentiates your product and positions you as the  leader in your vertical.

More Qualified Leads

Turn more visitors into qualified demos.

Lower CAC

Attract the right buyers for your product.

Faster Sales Cycles

Deals move quicker and close with less friction.

Sustainable Growth

Install a reliable driver of leads and revenue.

Our 3 Week Process

Positioning Workshop

We define exactly who you’re talking to and what makes you're product different. The result is a clear direction that marketing, sales, and leadership can all align on.

Includes:
Positioning Workshop
Workshop recording + notes
A Positioning Blueprint - including your ICP, differentiation pillars, key messages)

Messaging Framework

This is where we translate your positioning into buyer-focused messaging. You’ll get a simple canvas that guides your homepage copy, sales scripts, and campaigns.

Includes:
A complete Messaging Framework
Unlimited feedback rounds

Homepage Build

Using the messaging framework from the last step, we design and build a homepage where every section is backed by your ICP and positioning decisions.

Includes:
Custom homepage design (+ copy is included)
Fully developed page in your hosting platform
Handover package (style guide + training if needed)
Draft homepage copy mapped to the framework

Scale

Once your homepage is done, we’ll run a full SEO audit to spot new opportunities that influences the rest of your site so everything is set up to support sustainable growth.

Includes:
A full site audit
SEO analysis to guide new pages
Custom website design (+ copy is included)
Ongoing support with your team
A handover package (style guide + training)

Testimonials

"He quickly grasped our objectives and what mattered to our team. His designs were smart, clean, and thoughtfully constructed."
Carri Munn
Founding Partner, Converge Network
"Collaborating with Ben is a pleasure—he is fast, responsive and thoughtful. He doesn’t just say yes to requests, but really thinks through the impact, and asks the right questions to make sure we get the best results"
Nicola Lyons
Marketing Lead, Radiant Law
"Adding to his technical capabilities he showed clear seniority, initiative and clear communication during the project. I recommend him to anyone and look forward to working with him in the future!"
Matthias
Founder, Studio Neat

 Position your product as the
industry leader

Our framework helps clarify your positioning, align your team, and make your product’s value clear to the right buyers — in under a month.

Marketing delivers more when buyers clearly see why your product matters.

We help you build what actually drives conversions: Clear positioning and a homepage that makes your value obvious to buyers.

Book a call below

Vertical  Pro
What you get:
A complete Messaging Framework
Homepage copy, content, and graphics
A homepage designed to improve conversions
Handover package + free ongoing support (style guide + training if needed)
Full site audit showing exactly where improvements can be made
SEO analysis to guide new pages
16 free hours to make improvements across your site
We only work with Vertical SaaS companies

FAQs

How long does it take?

The full process usually takes about 4-8 weeks. That includes the workshops, messaging work, copywriting, design, development, and QA before launch.

What exactly do we get at the end?
  1. 4 Positioning Workshops
  2. A Website Wireframe with sections and copy mapped out.
  3. A Custom Website Design that clear differentiates your product.
  4. Handover package + free ongoing support (style guide + training if needed)
  5. Full site audit showing exactly where improvements can be made
Who should be involved?

Bring up to 4–5 people from your team — ideally those who know your product, customers, and go-to-market strategy best. Everyone who joins should plan to attend all the workshops.

What does it cost?

Pricing depends on the size and complexity of your company — for example, the number of products and the level of team involvement (We’ll walk you through exact pricing during your call.)


However, our pricing generally starts at $12,000

Will this improve our conversion rate?

Yes, assuming you adjust your marketing to drive the right traffic. If your positioning shifts significantly, your conversion rate may dip with the old audience — but for the right buyers, conversion rates improve.

Do you have industry-specific expertise?

We specialize in working with B2B SaaS companies, especially niche products that need clear differentiation. While we don’t claim to be experts in every single vertical, we rely on you as the subject matter experts for your industry. We bring the process, frameworks, and outside perspective that make your positioning land.

Will you sign a non-compete?

No, we don’t sign non-competes.